Cookie Policy

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the website owner.

Cookies allow websites to remember your actions and preferences (such as login details, language, font size, and other display preferences) over a period of time, so you do not have to re-enter these every time you visit or browse from page to page.

Session vs Persistent cookies

Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookiesremain on your device for a set period or until you delete them manually. We use both types depending on the purpose.

First-party vs Third-party cookies

First-party cookies are set directly by our website.Third-party cookies are set by external services we use, such as Google Analytics or booking software. These third parties have their own privacy policies which we link to where relevant.

We use cookies for the following purposes:

• To ensure our website functions correctly and securely.
• To remember your cookie choices between visits.
• With permission, to understand how visitors use our website.
• With separate permission, to measure advertising conversions.
• To enable our booking and appointment system to operate.
• To comply with our legal and regulatory obligations.

The consent manager supports up to five categories. It shows only the optional purposes configured for this clinic. The table below explains the category system and when each purpose may operate.

Essential cookies are strictly necessary for our website to function. They do not require your consent under PECR and cannot be turned off. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.

Our online booking is provided through our booking system, which sets a strictly necessary session cookie so your selections are kept as you move between the steps of the form. This cookie is essential to complete a booking and is never used for tracking or advertising. The name, email, phone and appointment details you enter are used only to make and confirm your appointment.

Analytics cookies help us understand how visitors use our website. Analytics identifiers and device information can be personal data, so Google Analytics remains off until you allow Analytics.

Where configured, we use Google Analytics 4 (GA4) with strict Basic Consent Mode. No Google Analytics library or request is made before Analytics consent or after a stored rejection.

Google Consent Mode v2 configuration

You can opt out of Google Analytics tracking at any time by visitingtools.google.com/dlpage/gaoptout (opens in a new tab)or by adjusting your cookie preferences through our consent banner.

Where Google Ads is configured, these cookies and identifiers help us measure whether an advertisement led to a website or booking action. They load only after Marketing consent. We do not upload patient contact details, appointment information, health information, attendance, invoices, or patient-level value to Google.

Some cookies on our website are set by third-party services we use to support our clinic operations and online presence. These third parties have their own privacy and cookie policies.

When you first visit our website, you will be shown a cookie consent banner. This banner gives you clear control over which categories of cookies you accept, in line with our obligations under PECR and the UK GDPR.

What your choices mean

• Accept all - you allow every optional category configured for this clinic.
• Reject all - only necessary storage remains. Optional Google tags do not load.
• Customise - you can allow or refuse each optional category shown for this clinic independently.

Withdrawing consent

You may change or withdraw your consent at any time using the cookie settings button shown on every page. Withdrawal sends updated denied signals to any already-loaded Google tag, removes known first-party tracking storage for the withdrawn purpose, and reloads when needed so optional tags remain off. You can also clear cookies in your browser.

In addition to our consent banner, you can control and delete cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, and be notified when cookies are set. Note that disabling cookies may affect the functionality of some parts of our website.

Browser cookie settings

Relevant legislation

• PECRThe Privacy and Electronic Communications Regulations 2003 govern the use of cookies in the UK and require consent for non-essential cookies.
• UK GDPRThe UK General Data Protection Regulation sets out the lawful basis for processing personal data, including data collected via cookies.
• DPA 2018The Data Protection Act 2018 supplements the UK GDPR and provides specific exemptions and derogations for the UK context.